Add interactive “call to action” buttons to youtube videos

Democracy Labs
3 min readMar 14, 2022

How can videos generate more responses for your campaign?

Use videos of current news headlines in your campaign’s outreach as they are already the public awareness. How can YouTube videos be embedded in your outreach campaign? How can your message be bundled with an existing video? How can viewers respond to a call to action while watching the video? How can such ads be created quickly, on a shoe string budget and without technical skills?

Add a YouTube video and Action Button to your campaign message.

This blog describes how Sherman Hardy running for County Executive in Prince George’s County, Maryland creates campaign videos with a punch using YouTube videos and Action Buttons.

Rapid response campaign ads

Works on laptops, tablets and phones

How to add an Action Button

  • Create the message for your campaign
  • Choose the YouTube video to include with your message
  • This could be your own video that you have uploaded to YouTube
  • Or one that someone else has uploaded to YouTube and approved to be embedded by others
  • Choose the message for your Action Button (Donate, Volunteer, Register…)
  • Choose the link (URL) that viewers should be directed to
  • Share your video as a link or a QR Code

Generate more responses

Clicking on the link displays your message, the embedded YouTube video and your call to Action Button at the same time. Viewers can play the video as they normally…

Democracy Labs

Democracy Labs applies innovative, free or low cost, technological solutions to social justice, democracy and environmental causes and campaigns.