Looking for unregistered voters? Heres the fastest and easiest way.

Use data analytics and behavioral targeting to find unregistered voters. It’s easier and cheaper than you think.

VoterPAC aims to register, rally, and empower the rising American Electorate in California Central’s Valley. VoterPAC and DemLabs are testing a new behavioral targeting approach to find areas likely to have unregistered voters. The approach uses technology and data from esri and GfK MRI. This blog explains:
- The demographic profile VoterPAC is using to find unregistered voters
- How different variables such as income, ethnicity, language spoken and past voting patterns are used in a search

Unregistered voter search criteria

Voter PAC chose five criteria for this project to find unregistered voters — ethnicity, income, language spoken and whether the person had been politically active (voted, signed a petition or attended a rally). Sanger in CA-22 was chosen as the town for the pilot project.

Understanding the area

“Kings, Tulare, and Kern counties are home to about 1.5 million people — represented by three Republican Congressmen Reps. Devin Nunes, Kevin McCarthy, and David Valadao. The Central Valley lags far behind in voter…